Stand-in

Seven crafts, thread by thread

Everything we've learned runs toward your brand.

Marketing for companies with a name to protect. One team, from strategy to final cut.

Hover a thread to open itTap a thread to open itUse arrow keys to move between threads

Since2009
Moments21
Work with usWork with us

Use arrow keys to move between threads

Somewhere else, on purpose

Dragoș Andrei started making videos in 2009 for the freedom of it. He never stopped.

Every brand we take on gets its own world, and we learn its rules first.

Seventeen years, thread by thread

  1. 2009YouTube & editing

    Everything else grew from here.

  2. 2014Marketing & business

    The videos needed an audience. We learned to find one.

  3. 2015Social media

    Brands moved into the feed. We moved with them.

  4. 2017Design & web

    A brand has to look like itself everywhere.

  5. Late 2020Videography

    After years of editing other people’s footage, we started shooting our own.

  6. 2022AI workflows

    We were in the ChatGPT beta at release.

What we’re made of

Seven crafts, picked up one at a time since 2009.

Scroll to move along the strand.

    Who you'll work with

    Stand-in

    Dragoș Andrei

    Founder

    On YouTube since 2009, in marketing since 2014.

    You work with Dragoș, our founder, and the specialists we bring in for the job.

    • Stand-in

    The crew

    Videography

    DragoșSurname to confirm

    Film-school trained

    • Copywriting
    • Paid media
    • Photography
    • Color grading
    • Motion design
    • Sound design
    • Voice-over
    • Drone filming
    • 3D and CGI
    • Web development
    • Data and analytics
    • Public relations
    To confirm

    Client work, and our own

    1. Stand-in

      Infinity 1.7M, Hustle Music nearly 900K

      Hustle Music & Infinity

      • YouTube & editing
      • Videography
    2. Stand-in

      Romanian travel agency

      Paralela 45

      • Social media
      • Videography
    3. Stand-in

      Dental clinic

      Springdental

      • Social media
    4. Stand-in

      Romanian infrastructure

      Vladrom

      • Design & web
    5. Stand-in

      Furniture company

      Romina Furniture

      • Videography

    We run two businesses of our own, Infinity and Hustle Music. We know what it costs to keep one going.

    Sites we’ve built

    PurpleUp

    Your whole brand on one board

    Private beta, for our clients only. It’s included when you work with us.

    1. Late 2024Built from a needOur founder needed a better social media tool, so he started building one.
    2. 2026What our client work runs onClients review and approve their content here. We publish and report from it.

    Built by our founder since late 2024.

    No spreadsheets and no 30 passwords.

    Try it. Mark a clip ready or leave a note.

    • 7Networks from one approval
    • 0Accounts needed to review
    • 1Board for the whole job
    Open PurpleUp (opens in a new tab)

    This is a demo with sample data. Open PurpleUp (opens in a new tab)

    Dashboard

    Demo data. Sample numbers for a fictional brand.
    Stand-in

    The next thread is yours

    Work with us

    We start with your business. The ideas come after we understand it.

    Four fields. Your brief opens in WhatsApp, ready for you to send.

    What happens next

    1. 1You walk us through the business and where you want it to go.
    2. 2We ask about the people who buy from you.
    3. 3You get a written proposalTo confirm